News & Stories

In LA During Market Week? Don’t Miss “Party with a Purpose” Fundraiser for Children’s Hospitals

22 JUL

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized children across the country.

The Importance of Play at Children’s Hospitals

22 JUL

Kathleen Campisano, global chief marketing officer at Beacon Media Group and vice chair of The Toy Foundation, discussed how play improves pediatric care with representatives from Maimonides Health and Hope for Henry.

Nominations are Now Open for the 2025 Toy of the Year® Awards

15 JUL

Nominations are officially open for the 25th Toy of the Year® (TOTY®) Awards, taking place February 28, 2025 at Cipriani’s 42nd Street in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 23, 2024 for consideration across 16 categories.

Legendary Rock Band Blues Traveler to Headline “Party with a Purpose”

15 JUL

Blues Traveler will play a can’t-miss performance at The Toy Foundation’s “Party with a Purpose,” taking place September 9 at TAO Los Angeles.

“Party with a Purpose” to Raise Money for Children’s Hospitals

08 JUL

One of the toy industry’s top philanthropic missions is to bring play to children, particularly those in hospitals serving predominantly low-income communities. The Toy Foundation’s (TTF) “Party with a Purpose,” taking place Monday, September 9 at TAO Los Angeles, is an opportunity for the toy industry to join together and help improve pediatric care nationwide.

Previewing Your Toys in LA? Take Part in Toy Collection Benefitting Local Children in Need

25 JUN

The Toy Foundation™’s (TTF) Toy Bank is coordinating an industry-wide toy collection for all companies participating in LA previews this fall. The toy donations will bring the power of play to children in need across the Los Angeles Metro area.

The LEGO Group Celebrates International Day of Play with Global Initiatives

24 JUN

The toy and play community celebrated the first-ever International Day of Play on June 11, an initiative spearheaded by The LEGO Group and The LEGO Foundation. To mark the inaugural day, The LEGO Group rolled out a series of engaging initiatives worldwide.

Don’t Miss “Party with a Purpose” in LA, a Fundraiser to Bring Resources into Children's Hospitals

17 JUN

The Toy Foundation™ (TTF), the charitable arm of The Toy Association™, is kicking off LA Fall Preview week with “Party with a Purpose,” the must-attend philanthropy, networking, and entertainment event supporting TTF’s work in children’s hospitals. Taking place Monday, September 9 at TAO Los Angeles, everyone in the industry is invited to come celebrate their love of play and deepen our collective commitment to deliver the power of play to children in need.

Mattel Recognized for its Leadership by California for International Day of Play Initiatives

12 JUN

The state of California has joined the United Nations in proclaiming June 11 as International Day of Play, recognizing the importance of play in enhancing the well-being of children and communities globally. The California State Senate passed the resolution on June 10, made possible through the collaborative efforts of Mattel and Senator Ben Allen’s office.

The Toy Association & Toy Foundation Celebrate Inaugural International Day of Play

11 JUN

The Toy Association is celebrating the first-ever International Day of Play today by uniting the toy community through its Toy Foundation to donate tens of thousands of brand-new toys and games, worth close to $900,000, that will bring the power of play to nearly 75,000 children in need across the country.

Toy Foundation Talent Pipeline Program Connects Budding Talent with Industry Leaders

04 JUN

The Toy Foundation’s (TTF) Talent Pipeline program completed its spring semester case study competition with the University of Maryland (UofM) where a diverse cohort of students presented top-quality product concepts in front of a judging panel of toy industry leaders.

Share Your International Day of Play Company & Donation Plans with Us!

30 MAY

To commemorate the day, The Toy Association™ will be sharing International Day of Play events and initiatives happening across the toy and play community.

The Toy Association™ Shares Essential Resources for International Day of Play

29 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

The Toy Association™ Shares Play Ideas & Activities for International Day of Play

22 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Toy Bank Offers Opportunities for Toy Companies to Support International Day of Play

20 MAY

In celebration of International Day of Play and to give toy companies an opportunity to work together to ensure the world’s most vulnerable children have access to play, The Toy Foundation™ (TTF) is inviting companies to donate toys to The Toy Bank.

‘Spring into Play’ Giveaway from The Genius of Play™ Reaches 74,000+ Consumers

15 MAY

Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season.

Toy Association & Toy Foundation Boards Deliver Joy to Children in Need

13 MAY

More than 200 children in need across the Rochester area will experience the extraordinary benefits of play from a toy donation organized by board members from The Toy Association™ and The Toy Foundation™.

The Toy Association™ Offers Shareable Playbooks for International Day of Play

10 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Your Year-Round Donations Allow for a Quick Emergency Response

06 MAY

The toy industry’s year-round product donations to The Toy Bank allowed The Toy Foundation™ to send truckloads of toys and emergency response supplies within 48 hours to communities in the Midwest that were destroyed by tornadoes.

Genius of Play Ambassador Spotlight: PlanToys’ Laura Dattile

02 MAY

Toy News Tuesday editors sat down with Dattile about how she got her start in the industry, the importance of playing at every age, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

The Toy Foundation™ and the University of Richmond Proudly Honor Richard Gottlieb

29 APR

The Toy Foundation™ (TTF) and the University of Richmond (UofR), two great passions in Richard Gottlieb’s life, are proud to announce the Richard Gottlieb Toy Entrepreneurship Grant to honor his memory.

The Toy Association™ Provides Shareable Content Ahead of International Day of Play

26 APR

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks. These resources are free to use and help to promote the importance of play in child development and offer guidance on fostering play-based learning experiences.

How Play Supports Pediatric Patients’ Mental and Behavioral Health

22 APR

The Toy Foundation™, VTech Electronics, and MemorialCare Miller Children’s Hospital discuss how play is a vital tool for medical teams to provide young patients with developmentally-appropriate mental and behavioral health support while undergoing treatment.

Occupational Therapist Antonia Llull Shares Insights on Importance of Inclusive Play

16 MAR

Toy News Tuesday editors recently sat down with Antonia Llull, an occupational therapist who helped develop The Genius of Play’s “Let’s Play” Playbook. She discussed the role of play in social inclusion, play ideas in the playbook, and more.

The Toy Bank Delivers the Benefits of Play through Your Donations

15 APR

Through a network of 3,000 qualified nonprofit organizations, The Toy Bank has delivered play to more than 31.5 million children in local communities and around the world since 2003.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851